HARTFORD — Mayor Pedro Segarra has a new press secretary: Maribel La Luz.
La Luz is expected to join the mayor’s staff on Aug. 1, 2012 as Director of Communications and New Media. However, Jared Kupiec will be the media contact person until Aug. 10 so that the new press person can get acclimated, officials said.
Raised in Hartford, La Luz recently worked as Deputy Communications Director for Clyde Williams’ congressional campaign in New York City.
“ She is a dynamic leader, bi-lingual, understands Hartford, and is ready to hit the ground running,” Segarra said. “I am particularly excited at the prospect of working with her to build an ever better and deeper relationship with all local and regional media outlets, especially those that carry Spanish-only programming.”
La Luz, who replaced former Communications Director Andrea Comer, said he’s excited about the opportunity to work in Hartford.
“I’m honored to be a part of [Segarra’s] team of dedicated professionals,” La Luz said. “I look forward to generating more awareness to everything Hartford has to offer for residents, families and the business community.”
Prior to the Williams campaign, Maribel served as Vice President of Communications at the U.S. Hispanic Chamber of Commerce, as New Business Development Manager for Alloy Media + Marketing and as a Senior Account Manager for Latin Force Group.