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Categorized | Business, Hartford

Health Insurance Marketplace Tools Launched

The Obama administration on Monday kicked off the Health Insurance Marketplace education effort with a new, consumer-focused website and the 24-hours-a-day consumer call center to help Americans prepare for open enrollment and ultimately sign up for private health insurance.  Officials said the new tools will help Americans understand their choices and select the coverage that best suits their needs when open enrollment in the new Health Insurance Marketplace begins October 1.

The re-launched and new call center will help consumers prepare for the new coverage opportunities coming later this year. In October, is expected to be the online destination for consumers to compare and enroll in affordable, qualified health plans.

Americans may now access new educational information and learn what they can do to begin to get ready for open enrollment this fall.  The website will add functionality over the summer so that, by October, consumers will be able to create accounts, complete an online application, and shop for qualified health plans.

For Spanish speaking consumers, will also be updated to match’s new consumer focus.

Between now and the start of open enrollment, the Marketplace call center will provide educational information and, beginning Oct. 1, 2013, will assist consumers with application completion and plan selection.  Customer service representatives are available for assistance via a toll-free number at 1-800-318-2596 and hearing impaired callers using TTY/TDD technology can dial 1-855-889-4325 for assistance.

To view the new look and new focus of the website, visit www.

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